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Privacy Policy


Last updated: June 11, 2024


This Privacy Policy explains how Direct Smart Home limited and/or its affiliates (“Direct Smart Home”, “we”, “our”, “us”) collect, use and handle your personal information when you visit shops at https://www.ezviz.com/uk (“the Marketplace”), including any products and services offered on. Each time you access, browse and/or use the Marketplace you agree to this Privacy Policy. If you do not agree you must cease to use the Marketplace.

Currently Ezviz.com/uk is only available to users in the territory of UK. If you are not a user in the aforementioned region, please close this page immediately and stop using any service under the Marketplace.

The  Ezviz.com/uk may contain links to third party websites. Your personal information might be collected by such third party when you are using its services; therefore, DIRECT SMART HOME encourages you to learn about the privacy practices of such third party.

This Privacy Policy is updated continuously to reflect the measures taken by DIRECT SMART HOME in relation to your Personal data.


Please review this Privacy Policy before using the Marketplace. 



Data Controller

For What Purpose Do We Process Your Personal Information and how we use your information

Whom We Share Information with

Securing and Retention Your Information

Your Rights

Global Operations

Change to Privacy Policy

Contact Us


Data Controller

Direct Smart Home Limited with the address at 

9a Bowes Road, Middlesbrough, Cleveland, United Kingdom, TS2 1LU

is the Controller in relation to the Processing of your Personal Information for the services of ezviz.com/uk . 


What Information Do We Collect


Information That You Provide To Us: 

If you are a Buyer (or, namely as the “DIRECT SMART HOME user”, “Customer”), we will ask you to provide:


Delivery information: name; delivery address; phone number; email address; 


Purchase and payment information: credit card or similar payment information that you intend to purchase with; billing address;


Information about your purchase order: the goods purchased, the quantities;


Information about and to support complaints made in connection with the Marketplace or goods and/or services purchased via the Marketplace;


Customer information, such as information about your purchase order, purchase and payment information, delivery information, the reason for applying for after-sales services, the device information for identification verification in certain circumstances, when you apply for after-sales services.


If you choose to provide us with any additional information, such as in response to questionnaires for market research/analytics. This may include marital status, nationality, gender, date and/or year of birth, annual income, monthly spending and user preferences. If you prefer not to provide such information, the use of our services and products will not be affected.


Information That We Collect Automatically:


A copy of any correspondence with us, including any verification information we ask for, if you contact us for any reason (such as our customer service department chat service, telephone or email).


Details of transactions and communications over the Marketplace, including the types and specifications of the products and services sold and purchased, pricing and delivery information, any dispute records.


Details of Marketplace buying and browsing activities,  for these purposes we will automatically collect information from your device. In some jurisdictions, including countries in the European Economic Area and the UK, this information will be considered as personal information under applicable data protection laws. Specifically, this collected information may include IP addresses, date and time of access to the Marketplace, device type, device identification numbers, browser type, broad geographic location (e.g. country or city-level location), browsing patterns and details of how you have interacted with our Marketplace and the goods and services available on it. In addition, we gather information about the Marketplace and visitors to the Marketplace including browser software, operating system, software and hardware attributes, pages viewed, number of sessions and unique visitors. Some of this information may be collected using cookies and similar tracking technology, as explained further under the Cookie Policy .Where we are required by applicable law, we will seek your prior consent to the collection of information using cookies and similar tracking technologies. We also may derive or collect inferences about you based on your buying and browsing activity information and other information we have collected about you.


For What Purpose Do We Process Your Personal Information and how we use your information 

DIRECT SMART HOME may use your Personal Information for the following purposes:

With your consent to 


Note that where reasonably practical or as required by applicable law, we will obtain your consent prior to collecting or using your Personal Information. The request for your consent will be clear and specific and provide you with a reasonable basis with which to make your decision. We will never take your consent for granted. Instead, we will make sure that you can consent in a clear and transparent manner. Your consent is voluntary and may always be revoked, for example by terminating a particular service or contacting DIRECT SMART HOME at the address indicated in the "Contact us" section. If you do not give your consent, it may not be possible to use Services or parts of Services.


Examples of DIRECT SMART HOME processing your information to provide you with DIRECT SMART HOME Services include:

  1. Purchase and delivery of products you have purchased. We use your personal information to take and handle orders, deliver products, process payments, and communicate with you about orders, products and services, and promotional offers if any.

  2. Provide, troubleshoot, and improve the Marketplace. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Marketplace.

  3. Communicate with you. We may use your personal information to communicate with you in relation to the products and services via different channels (e.g., by phone, email, chat).


Examples of DIRECT SMART HOME processing your information to provide you with DIRECT SMART HOME Services include:

  1. Investigating and preventing security issues and abuse of DIRECT SMART HOME Services or DIRECT SMART HOME users.

  2. Managing our everyday business needs, such as auditing, administration of our DIRECT SMART HOME Services, fraud prevention, and enforcement of our corporate reporting obligations and Terms of Service.



Examples of DIRECT SMART HOME processing your information with your consent include:

  1. Sending you marketing materials relating to products and services of the Marketplace after obtaining your consent if required by Applicable Data Protection Laws. You have the right to opt out of our proposed use of your personal information for this marketing purpose. 

  2. Collecting feedback or answers to our questionnaires from you to improve our products and services.



Whom We Share Information with

We disclose/share personal information with the following categories of recipients:


Third party partners and service providers and/or affiliates engaged by or working with us to assist us in providing services to you or who otherwise process personal information for purposes described in this Privacy Policy or notified to you when we collect your personal information. Categories of these partners and service providers include:


  1. DIRECT SMART HOME group entities and affiliated companies and/or their designated service providers that work with us to provide processing services such as software, tools, systems and messaging services for purposes described in this Privacy Policy;

  2. Payment service providers that provide payment processing services. The activities of payment service providers may be governed by their own privacy policies, not this Privacy Policy;

  3. logistics partners for providing delivery services for customers, including return and exchange of products, and warehousing services;

  4. Cloud computing or other hosting service providers to provide cloud storage services;

  5. Customer service support providers to provide after-sale services or other customer service support;

  6. To our professional advisers, law enforcement agencies, insurers, government and regulatory and other organizations where we believe it is necessary to comply with applicable laws or to exercise, establish or defend our legal rights or protect your vital interests or those of any other person; or as otherwise required or permitted by applicable laws.

  7. To any other person with your consent to the disclosure.


For a list of trusted third parties that we use to process your personal information, please contact us.  


In addition, we may permit others to link to DIRECT SMART HOME Services or to post a link to their website. We do not endorse these websites and are not responsible for other websites or their privacy practices.  Please read their privacy policies before submitting information.


Securing and Retention Your Information

Security. We have implemented commercially reasonable administrative, technical, and physical security controls that are designed to safeguard personal information. We have a team dedicated to keeping your information secure and testing for vulnerabilities. We conduct periodic reviews and assessments of the effectiveness of our security controls. 


Notwithstanding the above, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, DIRECT SMART HOME cannot guarantee that your information is under absolute security with the existing security technology. 


Retention. Generally, we store your information on DIRECT SMART HOME’s servers which is established upon third-party servers until you delete or edit it, or for as long as your account is in existence or we need it to provide you the services, unless a longer retention period is required or permitted by applicable laws. It should be note that the third-party servers providing data storage service may locate outside the UK (but in EEA). We will totally comply with all applicable laws, regulations and industry practice, act with due care to manage their actions and ensure your information consistent security. If your hope to realise more detail about the third-party, please contact with us. 


Your Rights

You have the following rights with respect to DIRECT SMART HOME’s Processing of your Personal Information. 


Access to Your Personal Information. You shall have the right to receive information from us regarding the Process of your Personal Information.


Rectification to Your Personal Information. You shall have the right to demand that we correct your Personal Information which are incorrect and/or incomplete.


Erasure of Your Personal Information. You shall have the right to delete your Personal Information in accordance with the requirements being specified in applicable data protection laws and regulations. For example, you may demand the deletion of such data if we process based upon the consent which you have granted and you then withdraw this content.


Restriction of Processing. You shall have the right to restrict our Processing of your Personal Information where the conditions stipulated in applicable data protection laws and regulations have been met. For example, if you dispute the correctness of your Personal Information, you may require the restriction of the processing during the verification of the correctness of your Personal Information.


Objection to process. You shall have the right to object to DIRECT SMART HOME’s processing of your Personal Information unless we are able to provide compelling legitimate grounds for the processing which override the interests, rights and freedoms of yours or for the establishment, exercise or defense of legal claims. Furthermore, you shall have the right to object at any time to processing of Personal Information concerning you for direct marketing, which includes profiling to the extent that it is related to such marketing.


Right to Data Portability. You shall have the right to receive your Personal Information in a structured, commonly used and machine-readable format and have the right to transmit those data to another Controller without hindrance from the Controller to which the Personal Information have been provided, where the processing is undertaken based upon a consent or a fulfillment of a contractual agreement and this is also undertaken while using an automated processing system. 


Withdraw of Consent. You shall have the right to withdraw your consent at any time and upon a free-of-charge basis. Please note that withdraw of your consent does not affect the lawfulness of processing on the consent before the withdrawal. 


Right to compliant. You shall also have the right to submit questions, suggestions or complaints to the Data Protection Officer of DIRECT SMART HOME or to a government supervisory authority responsible for data protection regarding our processing of your Personal Information.


Children’s Privacy


We do not intend that any portion of its DIRECT SMART HOME Services will be accessed or used by children under the age of 18, or equivalent minimum age in the relevant jurisdiction and such use is prohibited. Our DIRECT SMART HOME Services are designed and intended for adults. By using DIRECT SMART HOME Services, you represent that you are at least 18 years old, or above the equivalent minimum age in the relevant jurisdiction and understand that you must be at least 18 years old, or above the equivalent minimum age in the relevant jurisdiction in order to create an account and purchase the goods or services advertised through our DIRECT SMART HOME Services. If we obtain actual knowledge that an account is associated with a registered user who is under the age of 18 years old, or equivalent minimum age in the relevant jurisdiction, we will promptly delete information associated with that account.  If you are a parent or guardian of a child under the age of 18, or equivalent minimum age in the relevant jurisdiction and believe he or she has disclosed personal information to us, please contact us. A parent or guardian of a child under the age of 18, or equivalent minimum age in the relevant jurisdiction may review and request deletion of such child’s personal information as well as prohibit the use thereof.

Global Operations 

We do not intend that any portion of its DIRECT SMART HOME Services will be accessed or used by children under the age of 18, or equivalent minimum age in the relevant jurisdiction and such use is prohibited. Our DIRECT SMART HOME Services are designed and intended for adults. By using DIRECT SMART HOME Services, you represent that you are at least 18 years old, or above the equivalent minimum age in the relevant jurisdiction and understand that you must be at least 18 years old, or above the equivalent minimum age in the relevant jurisdiction in order to create an account and purchase the goods or services advertised through our DIRECT SMART HOME Services. If we obtain actual knowledge that an account is associated with a registered user who is under the age of 18 years old, or equivalent minimum age in the relevant jurisdiction, we will promptly delete information associated with that account.  If you are a parent or guardian of a child under the age of 18, or equivalent minimum age in the relevant jurisdiction and believe he or she has disclosed personal information to us, please contact us. A parent or guardian of a child under the age of 18, or equivalent minimum age in the relevant jurisdiction may review and request deletion of such child’s personal information as well as prohibit the use thereof.

 


Change to Privacy Policy

We may modify this Privacy Policy at any time. If we make material changes to this Privacy Notice, we will notify you prior to the update’s effective date by posting the notification on the Marketplace.


Contact Us

If you have questions or concerns about DIRECT SMART HOME, the Marketplace, or privacy, please do not hesitate to contact our Data Protection Officer at support.uk@ezviz.com. Please provide: (i) your name (or nickname), your country/region of residence and your preferred method of contact; and (ii) the details of your request or comment along with any corresponding website links or pages. 

If they can’t answer your question, you have the right to contact your local data protection supervisory authority.

Direct Smart Home Limited【Address:9a Bowes Road, Middlesbrough, Cleveland, United Kingdom, TS2 1LU】


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